Page 36 - CIJ May 2024 Digital Edition
P. 36

INDUSTRY TALK



                                                                                CAERE India


                                                             The Story of


                                                        Transforming


                                                      Spaces & Lives






                                                      “Places like Uganda and Nairobi though

                                                            not as developed in those days, was
                                                       immaculately clean, including the roads
                                              and petrol pumps. Competing companies from

                              Germany and China would not only build the infrastructure
                             but also maintain them in what was then called post-contract
                       maintenance in civil, electrical, and housekeeping areas. I used to
                      watch those guys in their uniforms cleaning everything nicely and
                        fixing stuff. This beautiful picture remained in my eyes. Little did

                           I realise then, that this would become my career one day”, says
                      Christopher Blessing, Managing Director, CAERE India, a 25-year-
                       old facility management company. Here are the excerpts captured

                                      during a candid conversation with Editor Mohana M.




        “     t was one of those days, when a not so clean petrol pump at
              Begumpet, Hyderabad, caught my sight. Having just returned to India
              after my stint in HR, I took time out to converse with the owner on
              the maintenance of the petrol pump. And there he began… ‘Oh, it
         Iis a big headache!’
           To my surprise, I instantly volunteered to solve the owner’s
          problem. “Allow me to make your petrol pump a model,
          and you introduce me to IOCL.” This was the beginning
          of CAERE (Corporate Aesthetic Refurbishing
          Enterprise).
           I went around ‘bastis’ locating young boys to
          do the cleaning job. The best I could get were
          a few unemployed youths with speaking &
          hearing challenges. I pledged my earnings
          from overseas to get a loan and invested
          in a Maruti van, modified the vehicle to
          fit in a couple of cleaning machines and
          ladders. Four boys and me, doubling up
          as supervisor and driver, completed our


               MAY 2024•Clean India Journal
          36 www.cleanindiajournal.com
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