Page 41 - CIJ May 2024 Digital Edition

INDUSTRY TALK

How do you view the the momentum towards a cleaner convenience and accessibility in their
purchasing experience.
and greener India is palpable, and we
current landscape of remain committed to playing our part
the cleaning industry in this transformation. What are Alpha
in India, particularly in Which are the customer Products’ future goals
terms of environmental segments you serve? and expansion plans?

sustainability? We have established a robust Our overarching goal is to establish
While strides have been made presence across India, with strong Alpha Products as a trusted name
synonymous with high-quality, eco-
towards environmental sustainability footholds in Maharashtra, Gujarat, friendly cleaning solutions across
in the cleaning industry, there is still Goa, Uttar Pradesh, Northeast, and diverse sectors. We aim to expand
room for improvement, especially South India. Our customer segments our presence pan-India, partnering
in terms of widespread adoption span various industries, including with distributors and wholesalers
of green products and practices. It hotels, restaurants, healthcare while venturing into new segments
is imperative for all stakeholders, facilities, commercial buildings, like E-commerce to cater to evolving
including building owners, facility and housekeeping service providers. consumer preferences. Additionally,
managers, and consumers, to prioritize Additionally, we maintain direct we aspire to continue our research and
eco-friendly solutions and understand relationships with some customers development efforts, staying ahead
the significance of their choices. At and ensure sufficient stock availability of the curve in surface chemistry
Alpha Products, we emphasize the to fulfil orders with a lead time of two formulations and addressing emerging
need for education and awareness to days pan India. cleaning challenges. Ultimately,
drive meaningful change, advocating In response to evolving consumer our vision is to contribute to India’s
for the use of green chemicals and preferences, we are also venturing journey towards sustainability and
promoting a ‘Make in India’ ethos. into e-commerce to cater to the environmental responsibility, one eco-
With initiatives like Swachh Bharat, new generation of buyers who seek friendly solution at a time. CIJ

Clean India Journal•MAY 2024 41
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