Page 40 - CIJ May 2024 Digital Edition

INDUSTRY TALK

Alpha Products

Driving the

Eco-Friendly

Evolution

Moving out of using traditional cleaning
chemicals is a choice but moving into using
the right chemicals is a decision. And
this is possible only when the product
is rightly tried, tested and result oriented.
Foreseeing the need for such cleaning solutions that
“really works”, Yugesh Naik, the founder of Alpha Products, began his

journey of creating eco-friendly cleaning solutions for the homecare and
institutional spaces two decades back.

What inspired the Could you elaborate on soil conditions, ensuring unparalleled
efficacy and reliability.
formation of Alpha the range of products
Products and your Alpha offers and how What sets Alpha
journey towards creating they address specific Products apart from
eco-friendly cleaning challenges in various competitors in the
solutions? sectors? market, and how do
you ensure customer
A decade ago, I envisioned the Our product line encompasses
future of green products and eco- a diverse range, including satisfaction?
MARBINOL-A2 Hard
friendly practices, inspired by my Surface Cleaner Concentrate, At Alpha Products, we prioritize
background in the pharma industry CLASSIC A3 Glass Cleaner understanding the pulse of our
and motivated by the need for Concentrate, WOODSHINE-A4 customers and addressing their key
hygienic solutions. The genesis of Furniture Maintainer & Polish, cleaning challenges innovatively. Our
Alpha Products traces back to my KHUSHBOO-A5 Room Freshener, formulations are designed to surpass
encounter with the unpleasant odours ALPHA SP-P7 Steel Polish, and industry standards, offering eco-
in washrooms, which ignited a drive PEARL Silk Hand Wash. These friendly alternatives with no VOCs,
to revolutionize cleaning practices. products are meticulously formulated ammonia, or APEO surfactants.
We started with the introduction of to tackle the unique challenges Moreover, our products undergo
BCS-A1 Bathroom Cleaner cum faced in different sectors, such as rigorous testing to ensure consistency
Sanitizer, leveraging organic acids hospitality, healthcare, commercial and efficacy. Customer feedback
has been instrumental in refining
derived from sugarcane molasses and buildings, educational institutions, our solutions, and our commitment
and airports. For instance, our
eco-friendly surfactants. Witnessing BCS-A1 Bathroom Cleaner cum to quality and reliability has earned
the transformative results of our Sanitizer not only removes hard us accolades such as ‘Quality
products in removing hard water water stains and soap scum but also Excellence.’ We take pride in our
stains, soap scum, and yellow stains doubles up as a toilet bowl cleaner, ability to provide tailored solutions
from various surfaces, we initiated a offering a non-corrosive alternative that resonate with our customers,
paradigm shift towards eco-friendly to conventional options. Our fostering long-term relationships
cleaning solutions in India. formulations are tailored for Indian based on trust and satisfaction.

MAY 2024•Clean India Journal
40 www.cleanindiajournal.com