Page 54 - CIJ Nov 2024 Digital Edition
P. 54

LAUNDRY


















                                                  A Roadmap to
                                                  A Roadmap to

                                                  Successful Laundry
                                                  Successful Laundry
                                                  Operations in India
                                                  Operations in India









                                               The Indian laundry industry, both
                                               domestic and industrial, is undergoing
                                               a significant transformation. While it
                                               presents immense potential, it is also
                                               grappling with numerous challenges
                                               that hinder its growth. Akash Dharamsey,
                                               Director-ADD Laundry Concepts
                                               Pvt. Ltd, in conversation with Editor

                                               Mohana M discusses the factors that
                                               need to be considered to make India a
                                               successful laundry industry.



                                               Consumer Education            however, what should be the
                                                                             criteria of buying the machine.
                                               and Awareness                   Lack of consumer awareness
                                                 Possibly, lack of awareness   regarding the long-term benefits
                                               is a common factor among      of investing in premium laundry
                                               end users, and is a common    equipment has been impacting
                                               challenge in many businesses   on the business returns of
                                               including the laundry service   maximum set ups in India. As
                                               industry. Most essentially,   Akash Dharamsey points out,
                                               the purchase of a laundry     “The solution is educating the
                                               processing machine forms a    customer.” When investing in
                                               major part of the investment   commercial laundry equipment,
                                               for any medium and large-scale   several factors need to be
                                               laundry set up. Cost has been   considered to ensure optimal
                                               and will be a determining factor   performance, efficiency, and
                                               in the purchase of the machine,   longevity.


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