Page 56 - CIJ Nov 2024 Digital Edition

LAUNDRY

There is a strong need for “the In the present scenario, “The
Indian government to implement Americans or Europeans at
policies that promote ease of the leading end of owning
doing business, streamline technology, understanding
regulations, and invest in technology in the laundry
infrastructure development”. industry should design products
Even though the roads have been as per Indian conditions and at
cleared by the government to an India specific price point to
‘Make in India’, the reality is taste success.”
complex.
True to the point, India has
The presence of small-scale specific needs. As commonly
assembling units claiming low- said, “We need international
cost production over quality products at Indian rates.”
and innovation could mislead However, international products
buyers, “the government should
consider implementing stricter need to be India-operable.
quality control measures and • Robustness and durability
incentivizing manufacturers to are paramount, as machines
adopt advanced technologies”, must withstand harsh water
says Akash. conditions, frequent power
By offering subsidies, tax fluctuations, and extreme
breaks, and other financial weather.
incentives, the government • Energy efficiency is crucial
can encourage manufacturers to reduce operational costs,
to invest in research and especially considering India’s
development, upgrade their energy landscape.
production facilities, and adopt • Water efficiency is another
energy-efficient technologies. vital factor, particularly in
“The incentive from the regions facing water scarcity.
government’s side should happen • Ease of maintenance and
for the laundry industry, resulting repair is essential for
in manufacturers adopting better uninterrupted operations.
technology,” emphasises Akash.
• Reliable access to spare parts
Supplying in India and skilled technicians is

Despite the challenges, the crucial.
Indian laundry industry has the • Additionally, customization
potential to become a major and flexibility are important
player on the global stage. to cater to the diverse needs
Large and medium international of the Indian market, from
manufacturers who have made small-scale laundromats
presence in India through to large-scale commercial
suppliers and subsidiaries are laundries.
constantly looking at establishing Hence, international
themselves in India. Some of the manufacturers will need to
major players are making inroads consider these points while
into India already. With the new making for India or supplying in
regulations in place for joint India.
ventures, contract manufacturing
and setting up manufacturing By addressing these issues and
base in India, it is a matter of capitalizing on the opportunities,
time before we see international India can position itself as a
players operating with Indian leader in the global laundry
manufacturers. industry. CIJ

NOVEMBER 2024•Clean India Journal
56 www.cleanindiajournal.com