Page 60 - CIJ June 2025-Digital Edition

LAUNDRY

Dhobi G utilizes smaller, “They selected a lot of start-ups merely a laundry company utilizing
commercially built machines. Unlike who in the vertical industries are technology; they are pioneering
older, larger-capacity machines doing something new, something “laundry technology” itself. Their
that waste resources on smaller innovative, and they want to proprietary software meticulously
loads, these 10–15 kg machines are appreciate the startup spirit of it,” tracks the entire backend operation
optimized for individual orders. This shares Daksh. — from receiving to packaging —
contributes directly to water and Looking ahead, Dhobi G envisions providing real-time data from IoT-
electricity savings. regional expansion, followed by a enabled machines. This sophisticated
The company currently operates national footprint in 2025. Beyond system allows for transparency, even
with 10 stacker machines (10 kg expanding their services, the company providing updates to customers on
capacity each) and two individual is deeply invested in transforming the real-time status of their laundry,
15 kg dryers, boasting an operating the entire laundry industry. They down to individual items being
capacity of approximately 1.4 tons have collaborated with the Tamil folded or ironed.
per day, equivalent to 4,000 pieces of Nadu government to create India’s Dhobi G is not just washing
laundry. The individual processing of first upskilling course in laundry — clothes; it is washing away old
student laundry is a key differentiator, a groundbreaking initiative called perceptions — demonstrating
addressing concerns about hygiene “Banaji Padai” (glory to bath). This that a fundamental service
and the mixing of clothes, thus program addresses the stereotype can be revolutionized through
eliminating the need for wasteful against the laundry industry, proving innovation, sustainability, and a
tagging. Each wash cycle — including that with the right skills, guaranteed deep understanding of customer
washing, rinsing, and water extraction jobs are within reach. needs. With their commitment
— takes around 30 minutes, followed What truly sets Dhobi G apart to technology, upskilling, and a
by an hour of tumble drying. is its “tech-first, laundry-second” comprehensive ecosystem approach,
The recent Startup Maharathi philosophy. Dhobi G is poised to clean up the
Challenge 2025 award is a testament “We want to be laundry tech,” laundry industry and set a new
to Dhobi G’s impactful work. Daksh emphasizes. They are not standard for operational excellence.

60 JUNE 2025•Clean India Journal•www.cleanindiajournal.com