Page 64 - Clean India Journal - Sept 2023 Digital Edition

Laundry

Sustainable customer base for our stores.
We also projected the growth
growth strategies a region will have in the

Growth is a process which coming years. Our team also
entails different phases, of developed a plan to ensure
that small-scale operations do
which geographical expansion not lose their efficiency with
is one of the later ones.
geographical expansion.

Foundational Expansion phase
phase We hired the right number

This involves going of manpower to launch the
through a product-market desired number of stores in
fit or identifying the final the target locations. This
product. This entails was followed by hiring top
experiments of launching talent and providing training
services in the market, A perfect blend of right to the staff. Alongside this,
observing what works intent and ability should a massive focus was driven
and what fails, then be the primary criteria towards keeping the business
revamping the product, when identifying and operations seamless.
re-launching and observing choosing a franchisee. For instance, training
its performance again. This workers across the nation at
cycle continues until a Gaurav Nigam multiple locations was not
massive hit is made. During just tricky and tedious, but
this phase of experiments, there was a high chance that
one should not focus on responsibility to ensure the this practice would deviate us
expansion; having 10, 20 or success of every single store, from the standard SOP. Hence,
50 stores is ideal until your ensuring adequate business. we established a centralized
product is fine-tuned and all set So, it was very important to manpower training academy.
to perform exceptionally after plan the cities and towns where Through this academy, we
scaling up. we would expand and how ensure that laundry workers
many stores a city/town would follow uniform processes and
maintain our high-quality
Planning phase have. standards in every corner of
In this phase, we need to To derive reliable data India.
plan out the various aspects of on whether a store will get Similarly, business owners
scale like blueprint, manpower, profit-worthy business or not, should make sincere efforts to
SOPs, finances, etc. We don’t we studied the demographic streamline everything within
believe in just opening stores of targeted areas. We focused the business by efficiently
for the sake of expansion; as a on the population of a certain implementing the plans
franchisor, we consider it our area which can be a potential created.

CIJ

SEPTEMBER 2023•Clean India Journal
64 www.cleanindiajournal.com