Page 62 - Clean India Journal - Sept 2023 Digital Edition

Laundry

Finding franchisees,

germinating growth

Zeroing down on a franchisee is a tricky affair.
A potentially years-long relationship begins with

an initial assessment, and a single addition to the
franchise is but one more brick in the long road to
success. Gaurav Nigam, Founder-Director, Tumbledry

Solutions breaks down his lens and blueprints.

Identifying are not purely to have a running a franchise business
successful business. They are
are ideal too, because they
potential only concerned about having understand the ecosystem,
franchisees basic returns or blending in the insider matters and demands of
social construct.
a franchise business very well.
The intent of distributing The right intent behind They know what goes behind
franchises can be expansion taking up a franchise should making a business successful.
or growth or both. They are be a willingness to grow That being said, having
achievable only when the along with the business. prior experience in franchises
franchisees are successful. The prospects must show can never be the sole reason
Hence, the key factor is their enthusiasm and determination to finalise a prospect as a
ability to run the business to run the business franchisee. A perfect blend of
successfully. successfully. right intent and ability should
be the primary criteria when
Factor 1: Intent Factor 2: Capability identifying and choosing a

A huge chunk of wealthy Once you have shortlisted franchisee.
people show interest in prospects on the basis of As franchisors, we
franchise businesses because intent, evaluate their ability. are extremely explicit
there is a notion that it requires As explained earlier, every and forthright in setting
minimal involvement. Some business comes with a set expectations about the kind of
common intentions of people of requirements. An ideal involvement we require from
taking up franchise businesses franchise prospect is someone partners. We deliberately make
are as follows: who is able to devote the it mandatory for the prospects
Extra income: In these cases, required time, effort and to visit our existing stores,
people already have full-time monetary investment to the observe the operations and talk
jobs or businesses. They are business. with our existing partners so
on the lookout for some extra The best prospects are that they understand what the
income, hence, they take up ‘investor-operators’. They can scope of work entails. From
franchises as a secondary invest money to set up the cash flow requirements to time
source of income. business and are all set to stay and effort requirements, we
ensure that a prospect knows
Social image: Sometimes the involved in the operations by every aspect in detail. We
breadwinners in a family invest investing time and effort. convey the franchisor’s scope
in franchises to construct a of work and the franchise
responsible social image for Factor 3: Prior partner’s responsibilities in
their family members. experience clear terms. Those who agree
We generally reject such after this generally end up as
people, because their intentions Prospects who are already the right partners.

SEPTEMBER 2023•Clean India Journal
62 www.cleanindiajournal.com