Page 57 - Clean India Journal - Sept 2023 Digital Edition
P. 57

InternatIonal




                  What factors have                                               after-sales service, the ability
                  influenced you to consider                                      to fix a machine within an hour,
                                                                                  parts and consumables, ability
                  making-in-India?                                                to call someone up and get a
                   We have to pay a duty of just   Investing in a                 machine fixed very quickly…
                  below 10% to import products    manufacturing facility          also matter. We can deliver that
                  into the country. Customs,      is an investment for the        with IP Cleaning India.
                  transportation and other fees   future. We think the
                  account for another 5%. Bringing   Indian market is going to    How have you
                  the product into the warehouse                                  incorporated
                  and unpacking entails additional   be very big in 5-6 years.    sustainability into your
                  expenses. If we manufacture     We will invest in India
                  locally, we could bring prices down   as much as it makes       product design?
                  by 16-17% of the import price.   financial sense. There is        As an enterprise, it is a very
                   Investing in a manufacturing   no real limit.                  important part of our strategy
                  facility is an investment for the                               going forward. Our CEO has
                  future. We think the Indian market                              put out our targets to reduce
                  is going to be very big in 5-6 years.   As I said, India is a price-  Source 1, Source 2 and Source 3
                  We will invest in India as much as   sensitive market. The products   emissions by 2040.
                  it makes financial sense. There is no   we have developed are simple   The machines that IP Cleaning
                  real limit. India is a real return-on-  and low-cost. We have stripped   India sells are certified for certain
                  investment opportunity for us.  off all the complexities that make   sustainability parameters. We
                   We are studying the different   them expensive. The people    also take back certain machines,
                  options we have to achieve      who are using our machines for   strip them down, add new
                  economies of scale. We will buy   cleaning may change every week;   components and sell them again.
                  local parts like pumps and motors,   they need simple machines with   This is less of a business and
                  which will help us reduce prices.   an on-off pattern that are very   more of a means of keeping them
                  Will an acquisition make sense?   robust, user-friendly and don’t get   in circulation; we even warranty
                  That is also something we will   damaged. We are bringing such   them, depending on the condition
                  explore. We want to grow in India   machines into the Indian market.   of the machine.
                  very quickly, and explore both    In my visit here, I have      Many of the machines we
                  organic and inorganic ways to grow.   met good customers from   import to India are already

                  How will your machines          sophisticated client segments like   battery-driven; they are electric
                                                                                 vehicles. By 2040, all existing
                                                  pharma. For them, it’s not just the
                  meet market demands in          machine that is important; other   diesel/gas-powered machines will
                  the near future?                factors like speed of installation,   be available in electric versions.
























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