Page 58 - Clean India Journal - Sept 2023 Digital Edition

Laundry

D2C laundry franchises

Setting ‘store’ in sustainable scaleup

The unstoppable growth of the Indian laundry segment owes

much to the mushrooming of laundromats across the country,
and franchising has been the chosen channel of growth for all

major laundromat chains. According to estimates, there must
be anywhere between 1,500-2,000 laundromats operational in
India at the moment, of which around 80% are franchises.

Franchising allows any brand to expand its footprint across

multiple geographical locations in parallel, which is always
challenging to do purely through company-operated stores.

However, laundry franchising in India is relatively new. Hence,

it is prone to blunders and potentially fatal mistakes for the
brand as well as the franchisee owner. To minimise this risk

and to ensure smooth sailing, there are a few things that all
laundry brands should consider.

In the following pages, two laundromat franchise owners

share their wisdom.

SEPTEMBER 2023•Clean India Journal
58 www.cleanindiajournal.com