Page 56 - Clean India Journal - Sept 2023 Digital Edition
P. 56
InternatIonal
‘From 2024, we will make-in-India’
In an exclusive interaction How do you analyse the Indian market?
with Mohana M, Editor, Why is it a focus area for you?
The Indian market is very unique for us; some
Clean India Journal during factors make it very interesting.
his recent visit to India, From a macro point of view, India sits in the middle
Markus Haefeli, VP – Head of Asia; it is a hub for Asia. It is easy to ship to and
from India because of its sophisticated logistics system.
of APAC BU, Tennant The Indian economy will continue to grow and
Australia & New Zealand, continue to invest in supporting the country, rather than
Tennant Company spoke supporting any other country. The size of the nation –
1.3 billion people – makes it a very big market. In the
about the potential he sees cleaning industry, this market is not yet fully mechanised.
You also have a very interesting pool of educated,
in the country, both as a passionate, hardworking people to choose from to
country and manufacturing grow the business. All these factors make it a very
hub, and the role of IPC interesting proposition.
Over the next ten years, it is going to be very
Tennant India. interesting. The US is a huge market for us and we
expect India to be that as well.
The IP Cleaning India business – with an extremely
strong network, many branches, good people led by
an excellent MD, and a very stable base – is very
important to us. We need to grow on that base. We are
looking to grow in India.
India is a very unique market. How have
you customised your products to cater
to its requirements?
India is a very price-sensitive market. Tennant
products are high-end products which are suited for
many applications in the Indian market. e.g cement
manufacturing and other dangerous environments where
silica/asbestos dust pose challenges and demand rigorous
cleaning. This value proposition is very promising.
We have developed a whole range of products that
will suit the mid-tier client segment – walk behind
scrubbers, ride on scrubbers and sweepers,
of different sizes, which we can
import at an economical price.
We are also considering
manufacturing locally. By the
end of 2024, we will have a
manufacturing site here in
India, which will help us
make our products even
more competitive.
SEPTEMBER 2023•Clean India Journal
56 www.cleanindiajournal.com
