Page 61 - Clean India Journal - Sept 2023 Digital Edition

Laundry

budget hotels, restaurants, salons ongoing marketing support to
and gyms in the neighbourhood is franchisees, including advertising
important since they have recurring templates, social media campaigns
laundry requirements. Speak to and local marketing strategies.
them to understand load size,
frequency, existing price points at Financial feasibility
which they are outsourcing and
their pain areas. This will prepare Determine the financial
you to quickly conquer your market requirements for establishing a
once you go live. franchise and the ongoing costs.
This includes franchise fees,
Standardised processes royalty fees and initial investments
and systems for equipment, technology and
store setup. Conduct thorough
These are essential to ensure Create detailed operating financial projections to ensure that
consistency and maintain your manuals that cover your franchisees have a realistic
brand’s reputation across multiple all aspects of running understanding of their potential
locations. Create detailed operating the laundry business, returns on investment. Consider
manuals that cover all aspects including equipment offering financial assistance or
of running the laundry business, partnerships to support potential
including equipment usage, usage, customer service franchisees who may require
customer service standards, quality standards, quality control assistance in securing funding.
control measures and marketing measures and marketing
strategies. A comprehensive training strategies.
program must also be in place to Robust training and
guide franchisees and their staff. Arunabh Sinha support
Supporting franchisees and
Leverage Technology ensuring their success is crucial
However strong you might that a franchise has opened up. for the overall growth of your
operationally be, it is important to Importantly, you have to be fully franchise model. Develop a
be equally strong on the technology prepared to embrace new digital comprehensive training program
front. For a consumer-facing concepts that keep coming up. Digital that covers all aspects of running a
business like laundry, omnichannel marketing is evolving every day and laundry business, from operations
is the only way forward. The you have to be nimble on your feet so to marketing and customer service.
customer should have the option to that you don’t lose track. Offer ongoing support, regular
place an order from the comfort of communication channels and
his home. A transactional website opportunities for franchisees to
and fully functional customer-facing Strong brand identity learn from each other.
apps are basic requirements. Having and marketing support
a strong tech platform at the back- A recognisable brand is crucial Legal and regulatory
end to help the franchise manage for the success of your franchise
and oversee his business is critical. compliance
model. Invest in creating a
strong brand identity that reflects Complying with legal and
Make digital your forte your core values, unique selling regulatory requirements is

Founders/promoters need to propositions and customer essential to protect your brand
know the basics like SEO, Google experience. Develop marketing and avoid costly legal issues.
Adwords, GMB, Facebook & Insta materials – including logos, Seek professional advice to draft a
Marketing, WhatsApp Automation signage, uniforms and promotional comprehensive franchise agreement
etc. Your store has to be materials – to ensure consistent that clearly outlines the obligations
discoverable on Google and people branding across all franchise and responsibilities of both
in the neighbourhood should know locations. Additionally, provide franchisor and franchisee.

Clean India Journal•SEPTEMBER 2023 61
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