Page 46 - CIJ Aug 2024 - Digital Edition

DIGITISATION

HOUSEKEEPING
Ability to Leverage

Data Analytics

Understanding guests and enhancing experiences
with real-time data through digitization has
had an effective impact on the way hospitality
functions today. Having gained experiences across
multiple properties over a span of three decades,

Brincly Peter Rodrigo, Executive Housekeeper, Best
Wester, Canada, shares his insights.

t has been a long journey instance, understanding a guest’s inform service delivery without
in the hospitality industry, room temperature preference or compromising on privacy and
spanning various prestigious favourite amenities through data, security.
establishments globally. allows us to anticipate their needs
IStarting from the opulent proactively, creating a seamless Continuous Improvement:
settings of Hilton International, and memorable experience. Embracing a culture of continuous
Royal Mirage Dubai to the refined Moreover, real-time data improvement where insights
service culture of Four Seasons empowers hotel teams to optimize from data analytics drive iterative
hotels in Dubai, Qatar, and Syria, operational workflows. From enhancements in service quality
and then across to Indonesia housekeeping schedules, adjusted and operational processes.
at the renowned Hotel Mulia based on room occupancy data Staff Empowerment: Equipping
Senayan and Malaysia’s luxurious to predictive maintenance of staff with the necessary training
Lexis Hibiscus, and presently in facilities, every aspect of hotel and tools to interpret and utilize
Canada with Best Western, I have management can benefit from real-time data effectively, enabling
witnessed firsthand the evolving this digital transformation. This them to deliver personalized guest
dynamics of guest expectations enhances guest satisfaction and experiences consistently.
and the transformative impact of improves resource allocation and
Industry professionals can
digital integration. cost efficiency, contributing to embrace digital innovation as
Effective guest management sustainability goals — an area of a catalyst for elevating guest
today goes beyond traditional increasing importance across the experiences. As we navigate a
hospitality norms. It necessitates industry. post-pandemic era where guest
harnessing real-time data to tailor In my experience, the successful expectations and operational
experiences and ensure operational implementation of digital solutions challenges continue to evolve,
efficiency. The integration of hinges on a few key principles: harnessing the power of real-time
digital tools has revolutionised data will be pivotal in shaping the
how we anticipate and meet Integration and Accessibility: future of hospitality.
guest needs, enhancing their Ensuring that data from various
stay from arrival to departure. touchpoints — booking platforms, Here is where committed
At the core of this evolution guest apps, and IoT devices — professionals together can drive
lies the ability to leverage data are seamlessly integrated into a a positive change by setting new
analytics. By capturing and centralized system accessible to all benchmarks for industry best
analysing guest preferences, relevant departments. practices by advancing cleanliness,
behaviours, and feedback in Personalization at Scale: sustainability, and operational
real-time, hotels can personalize Using data analytics to create excellence in facility management
services more effectively. For personalized guest profiles that services. CIJ

AUGUST 2024•Clean India Journal
46 www.cleanindiajournal.com