Page 28 - CIJ Oct 2024 Digital Edition

COVER STORY

IT IS ONLY IN THE MINDSET OF THE CUSTOMER
THAT SUSTAINABLE PRODUCTS ARE NOT AS
EFFICIENT AT THE HARSH CHEMICAL ONES. ONLY
TWO TO FIVE PER CENT OF THE CUSTOMERS
ACTUALLY CARE TO USE GREEN AND SUSTAINABLE
PRODUCTS. OTHERS NEED TO BE EDUCATED.”

– Sajid Jaffer

WITH A BOOMING
ECONOMY, FAVOURABLE
TRADE POLICIES, AND
STRONG GOVERNMENT
INITIATIVES, INDIA
IS WELL ON ITS WAY
TO BECOMING A
LEADER IN THE GLOBAL
CLEANING INDUSTRY. BY
EMBRACING CUTTING-
EDGE TECHNOLOGIES,
MANUFACTURERS ARE
MAKING THE COUNTRY
A FOCAL POINT FOR
FUTURE GROWTH IN THE
CLEANING SECTOR.
Many manufacturers are “We’re integrating nanotechnology
adapting global innovations to into our cleaning solutions,
meet the specific demands of the enabling them to cover larger areas
Indian market. Acme Techplast, with smaller quantities,” explains
for instance, is using advanced Sajid Jaffer, General Manager.
technology to improve its soap This move reflects the industry’s
dispensers while reducing shift towards technologies that
production costs. Founder & MD optimize resource usage while
Inpreet Singh Sahni notes, “Our delivering results comparable to
goal is to create sustainable, cost- chemical-based alternatives.
effective dispensers that align with Just to quote one of the
the increasing demand for hygiene international manufacturers who
solutions across industries like are suppliers of dispensers to
railways and hospitality.” the international markets, and
Companies like British Clean is looking at entering the Indian
are focusing on reshaping market, “while we are not sure yet
perceptions of sustainable products. but we might look at partnering

OCTOBER 2024•Clean India Journal
28 www.cleanindiajournal.com