Page 29 - CIJ Oct 2024 Digital Edition

COVER STORY

AS WE MARK OUR 25 TH ANNIVERSARY THIS
YEAR, WE ARE WORKING ON PLAYING A
PIVOTAL ROLE TOWARDS MAKE IN INDIA BY
DEVELOPING ECO-FRIENDLY AND EFFECTIVE
CLEANING PRODUCTS TO MEET THE DEMANDS.

– Vivek Mata

for servicing in India. We are puts it, “Indian manufacturers rising. By forming partnerships
looking at the B2B market for are well-positioned to lead the with global brands, Indian
companies which will buy our cleaning industry’s evolution manufacturers can integrate
product, provide the chemical through a combination of international expertise while
and the service. India has the strategic advantages. Lower capitalizing on local production
technology and the labour labour and operational costs capabilities. Moreover,
for manufacturing.” Many enable them to produce government initiatives like
international manufacturers are competitively priced solutions, “Make in India” provide vital
looking at gaining a foothold in especially for price-sensitive support, further empowering
India, and are open to engage markets. This allows Indian Indian firms to compete on the
with able partners to expand companies to expand into global stage. Together, these
emerging regions like Africa,
factors are propelling India’s
their market into this fastest Southeast Asia, and the Middle cleaning industry towards a
growing economy. East, where demand for cost- future of innovation, growth,
In conclusion, as Vivek Mata effective, quality products is and global competitiveness.

CIJ

Clean India Journal•OCTOBER 2024 29
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