Page 24 - CIJ Oct 2024 Digital Edition

COVER STORY

THE IDEAL DISTRIBUTOR HAS TO BE SERVICE-
ORIENTED AND HAVE A CONSULTATIVE APPROACH
RATHER THAN ONLY FOCUSING ON SELLING AND
PRICING. IN ADDITION, PRODUCT, APPLICATION
AND COMPETITORS’ KNOWLEDGE ARE A MUST.”

– Umesh Balani

Italy, Germany, France, Switzerland as well as the US. If the
manufacturing industry grows then probably the use of machines
for cleaning will also grow. The awareness is there,” he adds.
One area where 90% of the product is Made in India is
in the cleaning tools.
Borghi India, a joint venture, that specialises in
brush-making machines has made deep inroads
across India. Rajiv Sanghavi, Managing
Director, explains that Borghi has moved
towards fully automated production systems.
“Our evolution from semi-automatic machines
to continuous production has made us more
capable of meeting the growing demand for
high-efficiency, low-cost cleaning tools.” A fast
consumable with wide applications in the cleaning
processes, brush making machines not only sets
the roadmap for “Atmanirbhar Bharat” but also
offers a business proposition for start-ups.
Speaking of tools, two of the manufacturers
in India are growing exponentially year on year in
the export market. Debtosh Chatterjee, Managing
Director, Mrinmoyee Supply Pvt. Ltd, a manufacturer of

OCTOBER 2024•Clean India Journal
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