Page 57 - CIJ April 2025- Digital Edition

LAUNDRY

We’ve got 65 stores live, and we’re
processing 30,000-35,000 clothes daily. Our
model is about serving the everyday laundry

needs of households.

Aman Sawaran

he concept of “laundromats” in India professionalized laundry service, bridging
diverges from the Western self-service the gap between traditional manual
model. Instead, these establishments washing and fully automated, self-service
function as service-oriented facilities. Understanding these dynamics
Tbusinesses, employing commercial- is important for both consumers and
grade washing and drying equipment businesses navigating India’s dynamic
operated by staff. Customers drop off their laundry market.
laundry, which is then washed, dried and
often ironed, catering to a demand for “At mr.blu, we’re building a network of
convenience and quality beyond traditional laundromats across India. Manipur is an
“dhobi” services. This service-based untapped resource for the laundry segment
model is influenced by factors like the where we have 17 outlets, out of which,
availability of affordable labour, cultural 14 are live and operational. We’re focused
preferences favouring assisted services on convenience and affordability, offering
and the increasing urbanization that drives services like blanket washing in under an
the need for efficient laundry solutions. hour for just ₹90 per kg,” explains Aman.
Thus, “laundromats” in India represent a “We’ve got 65 stores live, and we’re

mr.blue

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