Page 58 - CIJ April 2025- Digital Edition

LAUNDRY

We use actO+ clean technology, infusing
activated oxygen into water for cleaning. This
eliminates the need for harsh chemicals and

leaves clothes cleaner and fresher.

Dinesh Bhaleri

processing 30,000-35,000 clothes the challenges. “Many customers Dinesh is also concerned about
daily. Our model is about serving are primarily concerned with the the government rules regarding
the everyday laundry needs of outcome, regardless of the method. water recycling. He believes that
households, not just students.” But we’re seeing increasing interest the government will mostly force
Aman is particularly passionate from the educated and corporate bigger laundry facilities to install
about the technology driving his crowd who value environmental water recycling plants and not the
business. “We use Alliance Laundry sustainability.” smaller B2C type laundromats.
Systems-Speed Queen machines, KLiNCO currently operates five Sameer focuses on a specific
along with a sophisticated payment niche: the student population.
and data management system. We outlets in Bengaluru and one in “Laundromats fill a gap for
also formulate our own enzyme- Mumbai, processing 1,800-2,000 everyday laundry needs, especially
based chemicals, ensuring high- loads daily. Dinesh is also working for students who lack proper
quality cleaning.” He envisions a on a water recycling prototype. solutions,” he explains. “We
future where laundry outsourcing “Last year’s water crisis in operate in high-density student
becomes as commonplace as milk Bengaluru highlighted the need for areas, ensuring no mixing of clothes
delivery. “The Indian market is sustainable solutions. We’re aiming between customers.” Sameer wants
ripe for this, but real estate costs to recycle 60-70% of our water.” allowances for students from
and operational management are
significant hurdles. Additionally,
GST is a big burden for small KLiNCO
laundromats.”
Aman is also concerned about
government regulations concerning
the usage of certified machines and
water recycling.
Dinesh’s approach is distinctly
eco-conscious. “We use actO+
clean technology, infusing activated
oxygen into water for cleaning.
This eliminates the need for harsh
chemicals and leaves clothes
cleaner and fresher.”
While the technology is gaining
traction, Dinesh acknowledges

58 APRIL 2025•Clean India Journal•www.cleanindiajournal.com