Cleanovo Store Walkthrough & Interview | How Professional Laundry & Dry Cleaning Works

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Cleanovo Store Walkthrough & Interview | How Professional Laundry & Dry Cleaning Works

Step inside Cleanovo’s new Wardrobe Care Experience Centre at Sky City Mall, Borivali, Mumbai. In this exclusive walkaround interview, a founder shares the evolution of a family-run dry cleaning business into a premium, multi-city wardrobe care brand. The conversation highlights a new concept store offering end-to-end services, from garment cleaning to sneaker, leather, and upcycling solutions, built around customer demand for convenience, customization, and emotional care of personal belongings.

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April 7 2026
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Featuring:

  • Chirag Bhatia, Director, Cleanovo - Dryclean & Laundry Expert, SB Fabcare Pvt. Ltd

In this episode:

  • Explains the evolution of Clenovo from a core dry cleaning service into a multi-service wardrobe care brand
  • Introduces the concept of a “wardrobe care experience center” offering cleaning, sneaker care, leather restoration, and garment upcycling under one roof
  • Highlights a shift in customer mindset from routine laundry to lifestyle-driven wardrobe management
  • Emphasizes emotional attachment customers have with garments, driving demand for repair, restoration, and customization services
  • Breaks down the importance of process and expertise over just chemicals in delivering quality results
  • Points out customer education as a key challenge, especially in specialized services like leather care
  • Shows how consolidating multiple services into one destination solves convenience gaps for customers
  • Frames the business as experience-led, where consultation, customization, and engagement play a central role

This episode really shows how a service business can scale by listening closely to customer pain points and consolidating fragmented solutions into a single, experience-driven offering

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