Page 60 - CIJ April 2024 - Digital Edition

LAUNDRY

Sustainable

Model of

Fashion Waste

Repairing &

Re-pairing Linen Rentals

The Indian ethnic wear market, currently at INR1.84

trillion, discards approximately 99% of purchases within
six months. In fact, rental choices is aiding in reduction of

92 million tonnes of clothing waste produced annually, says
Aanchal Saini, CEO, Flyrobe and Founder, RENT IT BAE, one
of the leading supplier of fashion rentals in India.

ach rental saves monetize their owned products by to salvage fit parts. These salvaged
24,000 litres of water, renting them out, contributing to a parts are then reused to create new
contributing to the circular economy while providing products, effectively minimizing
conservation of 6.892 financial benefits to both parties waste and promoting circularity
Ebillion litres annually. involved. within the fashion industry.
With user support, Flyrobe has Flyrobe’s user demographic has Having said this, the Indian user
prevented the production of shifted from the aspirational class is price sensitive, and this has to
500,000 garments in over eight to millennials. Today’s users can be kept in mind while building a
years. Over 6,000 people have afford to buy but opt to rent to save model. Some of the determining
rented their owned products via money and the planet. factors include cost, awareness &
Flyrobe, which is aiming for a importance, knowhows, and ease of
market share of about Rs400 crores. Rental companies strive to renting.
increase the longevity of products
Could you describe by maximizing their rental cycles.
This involves efficiently
the specific recycling churning the products through
processes to repurpose numerous rental cycles,
linen waste effectively? thereby prolonging their
usefulness and reducing
Fashion brands employ a overall waste.
C2C (Customer-to-Customer) Once a product has
model wherein existing garments completed its rental
are sourced from users and cycles, the next step
incorporated into the rental cycle. involves extensive repair
This approach allows users to and re-pair mechanisms

APRIL 2024•Clean India Journal
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