Page 22 - CIJ Sept 2024 - Digital Edition

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Plastic to Stainless Steel

Seasoned marketing professional Prasad Sakharkar, Brand Manager and

Marketing Strategist at FFServices, tells us why it is important to switch from
disposable food service products in plastic to stainless steel, the corrosion-resistant
alloy that is the inimitable tableware of choice across millions of Indians.

or us at FFServices, do not decompose easily. They to use plastic or paper products.
our commitment to can take hundreds of years to By making this switch, we have
sustainability and break down, contributing to the drastically reduced the volume of
responsible operations growing problem of landfill waste. waste generated by our operations,
Fis at the core of We all know that the production contributing to a healthier planet.
everything we do. We take great of disposable items also requires
pride in our continuous efforts significant amounts of non- Benefits beyond the
to minimize our environmental renewable resources such as oil and
footprint while delivering natural gas. The energy-intensive Environment
exceptional service to our clients. process also generates greenhouse The benefits of using stainless
One of the significant steps we gases, intensifying climate change. steel cutlery extend far beyond
have taken in this direction is our It was crucial for us to switch to environmental sustainability. First
transition to using stainless steel stainless steel cutlery that would not and foremost, it has improved
cutlery across our food service only align with our environmental the dining experience for our
operations, avoiding the use of goals but also enhance the quality clients. Stainless steel cutlery adds
disposable products. Currently the of service we provide, as it offered a touch of elegance and quality
usage of disposable products such as durability, reusability, and a high to our service, making every
paper cups or plates is less than 1%, standard of hygiene, all of which meal we serve more enjoyable.
which we will take to 0% soon. are critical in the food service Unlike disposable plastic or paper
industry. Currently, we are serving cutlery, which can feel flimsy
Decision to Go two million teas and snacks every and uncomfortable, stainless
Sustainable month across all our food service steel provides a superior dining
When we evaluated our sites. Now imagine the daily experience that our clients have
practices, consumption of such waste generated if we continue come to appreciate.
disposable products, its usage
pattern, severe issues related to
daily disposal practices and its
overall impact on the environment,
it became clear that the widespread
use of disposable products,
especially plastic & paper cutlery,
was not in line with our long-term
vision. Disposable cutlery, though
cheap & absolutely convenient,
contributes significantly to waste
and environmental degradation.
Most disposable products,
especially those made of plastic,

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