INDIA: Rising to Meet Global Demands
The ideal distributor has to be service-oriented and have a consultative approach rather than only focusing on selling and pricing. In addition, product, application and competitors’ knowledge are a must.”
– Umesh Balani
Borghi India, a joint venture, that specialises in brush-making machines has made deep inroads across India. Rajiv Sanghavi, Managing Director, explains that Borghi has moved towards fully automated production systems. “Our evolution from semi-automatic machines to continuous production has made us more capable of meeting the growing demand for high-efficiency, low-cost cleaning tools.” A fast consumable with wide applications in the cleaning processes, brush making machines not only sets the roadmap for “Atmanirbhar Bharat” but also offers a business proposition for start-ups.
Speaking of tools, two of the manufacturers in India are growing exponentially year on year in the export market. Debtosh Chatterjee, Managing Director, Mrinmoyee Supply Pvt. Ltd, a manufacturer of cleaning tools, highlights the importance of collaborations with global companies. “We’re seeing increasing interest from international players in joint ventures that allow us to scale up and meet the growing demand for advanced, non-European, non-US made products.” There is a bigger demand for small products in the international market today.
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