Page 50 - CIJ April 2024 - Digital Edition

PEST MANAGEMENT

Strategizing Effective

Pest Communication

An important aspect of enduring partnerships between clients and pest
control service providers is effective communication. The customer knows
his facilities and processes best and the service provider is the expert on
pest behaviour and prevention. And when the twain meet, with clear

expectations from one end and a comprehension of those requirements from
the other, pests beware! K Anand, Founder & MD, Oneland Global Solutions
and Premkumar S, Director of Sales, Unique Pest Management enlighten
us on the effectiveness and impact of good communication strategies in

professional pest management.

Education & Training correction and improved services, don’ts to be adhered to after a
explains K Anand. service. A pre-service audit is
Communication strategies As a certified pest management conducted, which focuses on the
at Oneland Global Solutions service provider, Anand takes on present status, pest entry points
is three-prong -- educating the onus of educating his customers and harbourages. Based on the
customers on pest management, using conventional and new age audit, the customer is briefed
meeting their expectations, and communication tools. about the approach and methods
feedback mechanisms the service provider follows.
for course During site inspection, Customers are given regular
customers, while being training, and the focus is on
recommended the required service, seasonal pests. Posters are designed
are advised about the chemical to create awareness on pests and
to be used and safety directions to be followed, including
precautions to be rodent-bait station maps, first
followed. They are aid procedures, pesticide-spill
briefed about management, and emergency
the process preparedness.
and the New-age communication methods
dos include WhatsApp groups for pest
and sighting and control measures
taken, email communication for
information sharing with the client,
personalised cloud data pages where
customers can find documents
related to their service, seasonal
email campaigns and enhanced
awareness on special occasions
like World Pest Day, National
Dengue Day and Malaria Day.
Managing customer
expectations is part of
the Standard Operating
Procedure (SOP) which

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