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Meeting Challenges
“Like in all markets, there are and there will be challenges always. This makes business more interesting and passion-filled. Having said that people are not familiar with professional laundry services as they are not always aware of the difference between technologies used in two different washing machines. Similar is their understanding with different detergent formulations.
The difference can be understood through the cars’ analogy. All cars have got four wheels and an engine. But can we say that they are all the same? No. This is the case with laundry machines too. Each machine is unique, each has its own design, performance, technology and a different Lifecycle Cost. Investors need to have a close attention to their Lifecycle Costs, as machines which are cheapest to buy are not the cheapest to run.
If savings are being made during purchase; money will be spent for nothing during the machine’s running phase. This will lead to poor ROI in the long run. Consumers need to understand that Lifecycle Cost is a key factor in buying a machine.
[box type=”shadow” ]“Easy and fast linen cleaning processes is accessible through the state-of-the-art laundromats, now available in over 200 outlets installed across India in less than five years.”– Christelle Querry[/box]
As professional manufacturers we have to ensure our investors are fully aware of this, it is our duty to ensure consumers get good ROI while using our technology. This is the reason why we are working with very strong and knowledgeable partners who are able to assist investors in a unique manner to get the best out of their laundry investments.
Another challenge is with Customer Care (installation of equipment, maintenance and so on). A strong, well trained and well established team of service engineers is key to serve our customers. Electrolux and Quick Clean are working hand in hand, on a daily basis, to ensure customers get central focus and are provided with an excellent service at all time.
