Innovation, Investment & Expansion Developing Indian Market in 2025
With prominent acquisitions, Jensen Group is taking large strides to expand its market share in fast growing markets across the globe. India being among the top on the list of countries, Jensen has set plans to increase presence in 2025. Jesper Jensen, CEO-Jensen Group, speaks about the consumer-focussed approach and market developments for India.
When the world came to a halt in March 2020, “we used that time — six months of reflection — to strategize and prepare for the recovery,” says Jesper Jensen. With a strong global presence, we had decided to position itself as a leading service organization when hospitality and F&B resumed. We invested heavily in training our service teams. Meanwhile, the healthcare sector saw a boom, which partially compensated for the downturn in hospitality. Additionally, as industries reopened, workwear demand picked up, and the construction industry remained stable.”
Jensen-Group adapted by reducing direct labour, but fortunately, “as the US was the first to recover, many of these workers were reinstated. Europe followed suit, and Asia is now catching up. We have expanded our production capabilities by adding factories and personnel across the US, Europe, Asia, and Japan. This global presence now ensures we can monitor market developments and invest strategically.”
What are your plans for India?
India is predominantly an On-Premises Laundry (OPL) market, with a growing number of tunnel washers. However, it is still in the early stages for heavy-duty equipment. Our focus is on five-star hotels and railways, which cater to large-scale linen requirements.
India’s reliance on labour has hindered the adoption of automation in the laundry sector, but we see this as an opportunity. We are expanding our team in India, hiring more technical and sales professionals, and engaging with local organizations.
What are the sustainability initiatives taken at the manufacturing facilities?
We are actively working on Scope 1 and Scope 2 emissions to reduce CO2 and CO3 footprints. Solar panels power our factory roofs, and we are transitioning to electric and hybrid cars for our teams. While laundry equipment requires steam, gas, and fossil fuels, we are innovating to align with India’s restrictions on fossil fuels. For example, we are testing a new ironer based on local feedback.
What are your expansion plans?
With the hospitality industry rebounding, and travel & tourism back on the rise, so are our expansion efforts. We have recently acquired MAXI-PRESS and partnered with Tolon for commercial strategies. These steps, combined with a consumer-focused approach inspired by my late father, will drive our future growth.
