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Cleanovo Store Walkthrough & Interview | How Professional Laundry & Dry Cleaning Works
Step inside Cleanovo’s new Wardrobe Care Experience Centre at Sky City Mall, Borivali, Mumbai. In this exclusive walkaround interview, a founder shares the evolution of a family-run dry cleaning business into a premium, multi-city wardrobe care brand. The conversation highlights a new concept store offering end-to-end services, from garment cleaning to sneaker, leather, and upcycling solutions, built around customer demand for convenience, customization, and emotional care of personal belongings.
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Podcast
April 7 2026
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Featuring:
- Chirag Bhatia, Director, Cleanovo - Dryclean & Laundry Expert, SB Fabcare Pvt. Ltd
In this episode:
- Explains the evolution of Clenovo from a core dry cleaning service into a multi-service wardrobe care brand
- Introduces the concept of a “wardrobe care experience center” offering cleaning, sneaker care, leather restoration, and garment upcycling under one roof
- Highlights a shift in customer mindset from routine laundry to lifestyle-driven wardrobe management
- Emphasizes emotional attachment customers have with garments, driving demand for repair, restoration, and customization services
- Breaks down the importance of process and expertise over just chemicals in delivering quality results
- Points out customer education as a key challenge, especially in specialized services like leather care
- Shows how consolidating multiple services into one destination solves convenience gaps for customers
- Frames the business as experience-led, where consultation, customization, and engagement play a central role
This episode really shows how a service business can scale by listening closely to customer pain points and consolidating fragmented solutions into a single, experience-driven offering
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