Coca-Cola to test paper bottles

Will launch prototype soon 

Coca-Cola has started testing paper bottles as part of its mission to eliminate plastic waste by the year 2030 in Europe. Through a limited online trial, the company’s first-ever paper bottle prototype made by a Danish company will be available this summer in Hungary.

The prototype will be made from an extra-strong paper shell which will still contain a thin plastic liner made up of recycled polyethylene terephthalate (PET). The main goal of the company is to create a 100% recyclable, plastic-free bottle which will be capable of storing carbonated drinks without any gas escape.

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To combat plastic waste and reduce its carbon footprint, the company has already decided to collect and recycle a bottle or can for each bottle it sells globally by 2030.

The company had recently shared a short video of one minute on its YouTube channel with the title ‘Our Paper Bottle Prototype – A Step Forward’ to disclose the prototype to the consumers. In just a few months, consumers will be able to enjoy the first-ever drink from the company from a paper bottle when their plant-based drink, AdeZ, will be tested in the market.

The company will offer 2,000 bottles of AdeZ via the country’s e-grocery retailer Kifli.hu. Coca-Cola has worked with a Danish startup named The Paper Bottle Company (Paboco) to prepare the bottle, which is still a work-in-progress.