In the rapidly evolving landscape of Indian tourism and accommodation sectors, Caere India Pvt. Ltd stands out unique, says Managing Director, Christopher Blessing. Its integrated facility management (IFM) services extend to a plethora of establishments — rented apartments, hotels, ashrams, guest houses, meditation centres, religious places, and historical monuments — each of which represents a unique facet of India’s rich cultural and spiritual heritage. High level FM services ensures that these establishments not only meet the highest standards of maintenance and cleanliness but also reflect the essence of Indian hospitality through meticulous planning and integration of skilled workforce with advanced technological integrations.
Caere’s housekeeping and cleaning services encompass an exhaustive list of tasks that ensure every corner of a facility is immaculate. From routine sweeping and mopping to more intensive tasks like deep cleaning and disinfecting, the FM operations are underpinned by a robust set of standard operating procedures (SOPs). These SOPs are meticulously designed to handle the footfall typical of tourist hotspots, ensuring that operational standards are uniform across all sites.
Caere adopts a comprehensive approach to managing staycations in India. Through a combination of expertly crafted SOPs, advanced technology, and a deep understanding of the cultural landscapes the company operates within and tries to enhance the face of Indian tourism.
Christopher Blessing
Handling High Footfalls
High footfall present unique challenges in facility management. The strategic deployment of resources — both human and technological — ensures that these challenges are met with precision. The comprehensive FM solutions include everything from mechanical, electrical, and plumbing (MEP) maintenance to sophisticated machine operations.
The training and development of workforce are continuous, equipping them with the latest in cleaning and maintenance techniques. This is vital in areas like religious places and monuments where the preservation of the original aesthetics and structure is as important as cleanliness.
Sustainability and Eco-friendliness
An integral part of the operations in tourist spots is its commitment to sustainability. The use of eco-friendly cleaning materials and adherence to waste management norms ensure that the operations leave minimal environmental footprints. The natural beauty of tourist locations is a significant draw for visitors.
Cultural Sensitivity and Enhancement
Beyond the technical and operational aspects, Caere’s services are imbued with a deep respect for the cultural and spiritual significance of the places they manage. Whether it is an ashram or a historical monument, the teams are trained to handle their duties with sensitivity to the cultural context, ensuring that the spiritual ambiance and heritage are upheld.
To further enhance the robust facility management framework that Caere employs, the company shall integrate strategic nudging techniques designed to promote cleanliness and order across all managed properties. These behavioural science-inspired tactics are particularly effective in areas with high footfall. By subtly guiding the behaviour of visitors and staff, the team ensures an elevated standard of cleanliness that not only meets operational goals but also enhances the visitor experience. Below is an elaboration on these techniques and their application in Caere’s operations:
Visual Cues and Signage
One of the most direct nudging techniques used by Caere involves the strategic placement of visual cues and signage throughout the facilities they manage. These signs are not merely instructional but are designed to encourage better hygiene practices subtly. For instance, brightly coloured signs reminding visitors and staff to dispose of trash properly or to wash hands can significantly influence behaviour without being overtly commanding. This approach is particularly effective in cultural and religious sites where overt enforcement might be culturally insensitive.
Behavioural Mirroring through Staff Actions
The team is trained not only in the technical aspects of cleaning and maintenance but also in serving as role models for visitors. The principle of behavioural mirroring suggests that individuals are more likely to adopt behaviours that they observe in others. By ensuring that all team members visibly adhere to the highest standards of cleanliness and order, Caere sets a behavioural benchmark for visitors. Team members make a point of showing their commitment to cleanliness by extensively using hand sanitizing stations, meticulously sorting waste, and maintaining orderly behaviour, which visitors are inclined to mimic.
Feedback System for Shared Responsibility
Feedback systems can engage visitors actively in their cleanliness initiatives. By inviting feedback on the cleanliness of the facilities, the FM teams not only gather valuable insights into areas needing improvement but also make visitors feel like active participants in maintaining the environment. This sense of shared responsibility encourages more conscientious behaviour regarding cleanliness and facility use.
Rewarding Clean Behaviour
In some settings, Caere shall employ a reward system to further incentivize good hygiene practices. This might include small rewards for guests in hotels or guest houses who reuse towels and linens, reducing laundry impacts and promoting environmental consciousness. Even small gestures, such as thank you notes or recognition on digital displays, can significantly impact visitor behaviour.
Education and Awareness Campaigns
The educational campaigns are tailored to the cultural and operational context of each site and are communicated through various media, including digital displays, printed brochures, and online platforms. By educating visitors about the environmental, cultural, and health impacts of their actions, the company fosters a more informed and conscientious visitor base.
