Clean Jharkhand drive to boost tourism

CIJ News, October 31, 2013

The Tourism Department of Jharkhand has launched a massive cleanliness drive in 21 major tourist spots of the State. This will also to ensure a “Clean and Green Jharkhand”.

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According to the Tourism Director of Jharkhand Government, Siddharth Tripathy, “The Central Government conducted a survey to know the reason why despite being a country of diversity, India attracts only 0.6% tourist visits. Lack of cleanliness and security at the tourist spots were to blame. The Centre has started ‘Clean India Campaign’ to make different tourist spots in the country dirt free.”

Tripathy said the Tourism Department of Jharkhand has started ‘Security and cleanliness of tourist spots’ project to help attract more visitors. First, the department would call a meeting at the place where the cleanliness work is to start. Chief executive officer of the corporation involved, deputy commissioners, zila panchayat representatives, Development Commissioner and local people would attend the meeting. To make the cleanliness campaign a success, the state government has created Paryatak Mitra (friend of tourists) from among the local people: mostly women from the local areas and they would wear green-border sari. The men, Paryatak Mitras, would put on blue pants and shirts to men.