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Godrej Consumer Products Ltd plans to introduce premium hygiene products under the ‘Godrej Protekt’ brand to kirana or mom and pop stores. Currently, such offerings are restricted to organised retail formats only.
Sunil Kataria, COO-Sales, Marketing (SAARC), said, “The company will aim at creating new categories. Over the next six months, we hope to introduce the Protekt brand in neighbourhood stores.”
