We export to nine or ten countries at the rate of two containers per month. Our target is to double this to four containers.”
– Anjana Vij
Motor is one of the major components for cleaning equipment and manufacturers are largely dependent on international markets for quality products. Rotomag Motors & Controls Pvt. Ltd, a key player in the design of specialized motors for use in floor care equipment like scrubbers and other machines. These motors are customised not only for a specific country but also for specific clients who have unique design elements. This calls for intensive design knowhow to understand the needs and configure products to meet expectations. “Product development can extend even to a year for a motor. It involves designing of prototypes, testing at the client end and integrate it with the machine followed by incorporating feedback on refinement wherever required. “Our custom-designed motors are built to handle the specific needs of international clients, and while the supply chain is a challenge, India’s low labour costs and growing talent pool make us optimistic about our role in this emerging space,” says Umesh Balani, Managing Director.
“With the kind of talent, we have in India, the low labour costs, and following the strengthening of the supply chain, going forward, India could be a good destination for manufacturing not only for the local market but for others too. We are mainly exporting to European countries like Italy, Germany, France, Switzerland as well as the US. If the manufacturing industry grows then probably the use of machines for cleaning will also grow. The awareness is there,” he adds.
One area where 90% of the product is Made in India is in the cleaning tools.
