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INDIA: Rising to Meet Global Demands

by Clean India Journal Editor
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It is only in the mindset of the customer that sustainable products are not as efficient at the harsh chemical ones. Only two to five per cent of the customers actually care to use green and sustainable products. Others need to be educated.”

– Sajid Jaffer

At the same time, Kibble Enterprises, which is leading in the production of cleaning tools, is making headway in both the US and European markets. Besides catering to the domestic demands for quality tools, Kibble has expanded into the MiddleEast, Europe and other markets. “Mechanized cleaning is taking off in Europe, and our high-end brushes, especially those for pharma and food industries, are seeing strong demand,” says Anjana Vij, Founder & CEO. Kibble’s focus on sustainability extends to their biodegradable plastic products, which cater to environmentally conscious consumers.

With a booming economy, favourable trade policies, and strong government initiatives, India is well on its way to becoming a leader in the global cleaning industry. By embracing cutting-edge technologies, manufacturers are making the country a focal point for future growth in the cleaning sector.

Many manufacturers are adapting global innovations to meet the specific demands of the Indian market. Acme Techplast, for instance, is using advanced technology to improve its soap dispensers while reducing production costs. Founder & MD Inpreet Singh Sahni notes, “Our goal is to create sustainable, cost-effective dispensers that align with the increasing demand for hygiene solutions across industries like railways and hospitality.”

Companies like British Clean are focusing on reshaping perceptions of sustainable products. “We’re integrating nanotechnology into our cleaning solutions, enabling them to cover larger areas with smaller quantities,” explains Sajid Jaffer, General Manager. This move reflects the industry’s shift towards technologies that optimize resource usage while delivering results comparable to chemical-based alternatives.


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As Clean India Journal celebrates its 20th anniversary this October, we’re proud to remain unrivaled as India’s only magazine dedicated to cleaning and hygiene. For two decades, we have been the leading trade publication, connecting with professionals across all sectors involved in industrial, commercial, and institutional cleaning.

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