Friday, October 3, 2025
 - 
Afrikaans
 - 
af
Albanian
 - 
sq
Amharic
 - 
am
Arabic
 - 
ar
Armenian
 - 
hy
Azerbaijani
 - 
az
Basque
 - 
eu
Belarusian
 - 
be
Bengali
 - 
bn
Bosnian
 - 
bs
Bulgarian
 - 
bg
Catalan
 - 
ca
Cebuano
 - 
ceb
Chichewa
 - 
ny
Chinese (Simplified)
 - 
zh-CN
Chinese (Traditional)
 - 
zh-TW
Corsican
 - 
co
Croatian
 - 
hr
Czech
 - 
cs
Danish
 - 
da
Dutch
 - 
nl
English
 - 
en
Esperanto
 - 
eo
Estonian
 - 
et
Filipino
 - 
tl
Finnish
 - 
fi
French
 - 
fr
Frisian
 - 
fy
Galician
 - 
gl
Georgian
 - 
ka
German
 - 
de
Greek
 - 
el
Gujarati
 - 
gu
Haitian Creole
 - 
ht
Hausa
 - 
ha
Hawaiian
 - 
haw
Hebrew
 - 
iw
Hindi
 - 
hi
Hmong
 - 
hmn
Hungarian
 - 
hu
Icelandic
 - 
is
Igbo
 - 
ig
Indonesian
 - 
id
Irish
 - 
ga
Italian
 - 
it
Japanese
 - 
ja
Javanese
 - 
jw
Kannada
 - 
kn
Kazakh
 - 
kk
Khmer
 - 
km
Korean
 - 
ko
Kurdish (Kurmanji)
 - 
ku
Kyrgyz
 - 
ky
Lao
 - 
lo
Latin
 - 
la
Latvian
 - 
lv
Lithuanian
 - 
lt
Luxembourgish
 - 
lb
Macedonian
 - 
mk
Malagasy
 - 
mg
Malay
 - 
ms
Malayalam
 - 
ml
Maltese
 - 
mt
Maori
 - 
mi
Marathi
 - 
mr
Mongolian
 - 
mn
Myanmar (Burmese)
 - 
my
Nepali
 - 
ne
Norwegian
 - 
no
Pashto
 - 
ps
Persian
 - 
fa
Polish
 - 
pl
Portuguese
 - 
pt
Punjabi
 - 
pa
Romanian
 - 
ro
Russian
 - 
ru
Samoan
 - 
sm
Scots Gaelic
 - 
gd
Serbian
 - 
sr
Sesotho
 - 
st
Shona
 - 
sn
Sindhi
 - 
sd
Sinhala
 - 
si
Slovak
 - 
sk
Slovenian
 - 
sl
Somali
 - 
so
Spanish
 - 
es
Sundanese
 - 
su
Swahili
 - 
sw
Swedish
 - 
sv
Tajik
 - 
tg
Tamil
 - 
ta
Telugu
 - 
te
Thai
 - 
th
Turkish
 - 
tr
Ukrainian
 - 
uk
Urdu
 - 
ur
Uzbek
 - 
uz
Vietnamese
 - 
vi
Welsh
 - 
cy
Xhosa
 - 
xh
Yiddish
 - 
yi
Yoruba
 - 
yo
Zulu
 - 
zu

Retail sales compensate for commercial slump

by Clean India Journal - Editor
0 comment

Large companies are reporting massive sales to end-users

commercial slump Mirroring the shift from commercial to retail sales, hand washes, sanitisers, floor and toilet cleaners have seen a surge in household penetration since January, helping brands garner new consumers. Sanitiser penetration moved from a mere 1% in Jan September 2019 to 45.6% in the same period this year.

Advertisements

As Covid fuelled consumer demand for hygiene products, penetration of hand washes went up to 32.9% during January-September this year from 11.9% a year ago. Significant growth for the category was led by rural markets, where volume contribution from India’s villages stood at 25.7%. Floor cleaners jumped from 13.9%] in 2019 to 19.7% this year.

Several large FMCG companies such as Reckitt Benckiser reported increased usage of their products, barring the first few weeks of the lockdown that disrupted supplies. In October, Reckitt Benckiser reported that an additional 20 million
households used its Harpic brand of toilet cleaners compared to a year ago period.

You may also like

Leave a Comment

As Clean India Journal celebrates its 20th anniversary this October, we’re proud to remain unrivaled as India’s only magazine dedicated to cleaning and hygiene. For two decades, we have been the leading trade publication, connecting with professionals across all sectors involved in industrial, commercial, and institutional cleaning.

Our commitment is to deliver the latest industry news, insights, and technologies through in-depth features, case studies, and relevant articles that address the most pressing issues in the cleaning and hygiene sector.

Top Stories

Subscribe To Our Newsletter

Please enable JavaScript in your browser to complete this form.

Copyright © 2005 Clean India Journal All rights reserved.

Subscribe For Download Our Media Kit

Get notified about new articles