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Water saving bathroom accessories for household use saw a 25% surge in demand across the UK, according to a report by MTW Research for the year 2016. The report based on the data collected from 130 retailers and manufacturers says that demand is boosted by domestic refurbishment, households and use of innovative technology concepts for water conservation. The demand is pushed by changing habits of customers, efficient labeling and Domestic Internet of Things (DIoT), making this niche product segment to acquire 30 percent of the entire bathroom fittings market of the UK in 2016.
