[box type=”shadow” ]The challenge was working in a male-dominated sector, be it handling manufacturing unit, distributor channel or the customers. I will not say that they were biased, but they were hesitant in the beginning as this was ‘their first time’ working with a woman in this industry.
Niyati Purohit[/box]
As a newcomer, when Niyati Purohit chanced upon a cleaning industry perspective, she came to understand that quality product, training and services which are enjoyed by the top players of industrial and institutional sectors never met with the budget and stand alone players. She entered the industry with the goal of smoothening the kinks. Her belief in cleaning and hygiene and her passion to create the same quality of products with the same level of training and services in affordable budgets and in an eco-friendly way, initiated the launch of CareClean, under the brand name Megamorph Marketing, India’s first certified Green Company by GC Mark, Germany & DQS in the space of manufacturing cleaning liquids.
Her challenges began with the sourcing of new employees. “It was a new business where we had no customers and selling cleaning solutions was not a very glamorous or a cool job. The other biggest challenge was working in a male-dominated sector, be it handling manufacturing unit, distributor channel or the customers. I will not say that they were biased, but they were hesitant in the beginning as this was ‘their first time’ working with a woman in this industry.” Her passion for the business and the domain knowledge broke all ice. Being transparent and ethical in all business processes worked majorly in bringing new customers and channel partners on board.
“Having diverse interests, I was always stuck with making a single choice. But after meeting Ashwin, my husband, I found a common ground between us.” Today, she understands that being in business gives her a chance to explore all avenues and also the freedom to multi task. Needless to say, she is enjoying it to the hilt.
“Once we got a challenge from one of India’s best international school for execution of an order within a four-hour delivery window. We personally ensured it is executed within two hours and from that point there was no looking back. That four-hour window opened a lot of doors for us. The manger was very well connected and gave us great references, who are our happy and biggest customers today.”
Niyati’s business philosophy revolves around making the best out of each moment in life and in making improvements. Her dad Sanjay Purohit, who heads a pharma manufacturing unit, and particularly her mother Deepika Purohit, a yoga and meditation teacher and a recent cancer survivor is a great source of inspiration.
“Building a respectable brand is my biggest dream. I have just embarked upon the arduous journey and am quite sure of reaching the goal.”
Vijayalakshmi Sridhar
