Godrej forays into feminine hygiene

Godrej Consumer Products (GPCL) in partnership with Sweden-based SCA Hygiene products AB has ventured into the women’s hygiene market. With Godrej SCA Hygiene’s 50:50 joint venture, the companies plan to set up a manufacturing unit for their sanitary napkin brand ‘Libresse’, from SCA’s global portfolio. GPCL has already acquired a site near Nasik for the unit and plans to invest र 40-crore in the facility which is expected to be operational by the end of this year. The JV, formed in March last year has already introduced two brands of diapers for babies and adults.