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PepsiCo India launches Tidy Trails initiative

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To create awareness about plastic waste management

PepsiCo India in partnership with United Way Delhi is launching ‘Tidy Trails’ – a special initiative aimed at creating awareness for plastic waste management in Mathura- Vrindavan, Uttar Pradesh on World Environment Day. As part of the initiative, a special mobile van will be deployed that will visit over 200 establishments across Mathura-Vrindavan to collect post-consumer plastic waste. The initiative aims to encourage people to keep their local environment clean and foster tidiness, thereby setting good examples and inspiring other communities to follow.

Through this initiative, PepsiCo India and United Way Delhi will engage with the shopkeeper community to bring about a behavioral change towards responsible disposal of plastic waste. To drive mass awareness, activities such as on-ground events, online educational workshops, distribution of informative material, will be organized for the shopkeeper community along with the general public around plastic waste management. Further, the post-consumer plastic waste collected will be segregated and some part of it will be recycled into products of utility like chairs and tables among others which will be later installed at various public places.

The “Tidy Trials” initiative will also focus on engaging with local schools and students through online competitions to share creative ideas to reuse and upcycle plastic waste generated both at home and within the communities

PepsiCo India has been actively working across multiple states to collect, segregate and sustainably manage the equivalent of 100 percent of its plastic packaging by 2021. Working towards the same goal, PepsiCo India is activating Tidy Trails from Mathura- Vrindavan and would soon take it to other states.

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