Kitchen Rolls / wipes
Kitchen rolls are tissue rolls which are used in hotel kitchens for hand wiping or surface cleaning.
Kitchen rolls are available with or without dispenser. From a hygiene perspective, it is suggested to use the kitchen roll with dispenser.
Of all the above mentioned types of tissues, toilet rolls and napkins are fast moving goods, based on consumption patterns.
What are the strategies being adopted by SCA in the Indian market to create awareness about tissues and hygiene?
-Becoming a consultant and not a product seller
- SCA strongly believes that everybody has a right for hygiene. SCA’s Tork range of products offers various hygiene platforms & solutions which provide easy access to hygiene. SCA conducts hand hygiene programs, hygiene eduction programmes, or participation in hygiene forums etc. Doing this SCA also provides consultation on product suggestion understanding customer needs, washroom size, traffic level. We taking care of the needs, so that our customer can focus on other things
Localization
- SCA invests in India to produce products locally to meet various customer needs & ensuringavailability of the product any point of time.
Fueling innovation & driving convenience
- Launching highly differentiated products provides better functionality & brings more cost in use from long term perspective
Which are the sectors SCA is catering to in India? Why?
Two key segments where SCA is focusing & catering are: Commercial Trade and HoReCa (hotels, restaurant & catering), as both these segments are showing double digit growth rate. Also increased awareness about hygiene in banking, schools and IT sectors has helped. Young employment demands for good quality products.
India currently has over 200,000 hotel rooms spread across hotel categories and guest-houses and is still facing a shortfall of over 100,000 rooms. ‘Make in India’ campaign designed to transform India into a global manufacturing hub is also a positive factor.
