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Emphasising on the importance of sanitation and hygiene in the country, leading Hindi channel Rishtey launched a new finite series called ‘Hum Saaf Saaf Hain’. It is a social comedy that trails the journey of an under-cover government official who goes from village to village checking up on the implementation of the Swachh Bharat Abhiyaan. The show will enlighten the families on the importance of sanitation and hygiene and highlight issues such as ‘Swacchagris’, toilets for the differently-abled, women’s safety and hygiene, ODF Plus and more with the twist of humour.The entertainmentpacked show that carries the message of sustained sanitation in families and communities is supported by Viacom 18 Media Pvt. Limited and HDFC Limited.
