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by Clean India Journal - Editor August 17, 2019

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Diversey India press conference on 2024 growth plans

Industry News 8 min read

Diversey India shares growth plan for 2024

Diversey, a Solenis Company, has announced at a recent press conference its venture into the water treatment segment, alongside increasing its foothold in the cleaning and hygiene sector and a focus on innovation and sustainability to drive this growth plan.

Addressing the media, John Panichella, CEO, Solenis, said that globally an increasing growth trend is visible across four key parameters — water treatment, infection prevention, protection of food supply, and fibre-based packaging solutions — and that Solenis is set to capitalise on these trends with targeted initiatives.

"Solenis' priority for India in the next three to five years is to achieve a higher double-digit growth. This ambitious growth will be achieved through timely investments in R&D, new manufacturing plants, and key acquisitions," he said. "We expect that our expertise in fibre-based packaging solutions and opportunities in coating will play a significant role in driving the growth in India and globally."

Somer Gundogdu, President of Emerging Markets and TASKI, stated: "Amongst the emerging markets, India is one of the important markets for us where we have a differentiated market position. Adding to the growth trajectory is the expanding Indian economy, which will pave the way for us to scale the business significantly."

On the plans for launching new products in 2024, Brijesh Rathore, Vice President, South Asia (Diversey Institutional) and Global Strategic Accounts APAC, said: "With the fast-developing IT sector, there is a requirement for special floor cleaning chemicals, which is being developed by us."

"Solenis, about an $8 billion company, is driving to achieve 25 to 30% of its sales from new products less than five years old. We are investing in R&D at our global centres to drive technologies that solve customers' problems. This is our goal," added John.

"We are going to launch a new technology into this market. It is a concentrated liquid in a dissolvable pouch that can be dropped into a spray bottle — shake it, it dissolves and is ready to use. This one container can be used multiple times," he explained. This eliminates transportation challenges and large storage space requirements.

While hospitality will be the focus segment for Diversey, "the sector we are very excited about is healthcare. We are developing solutions to meet the needs of this sector," said Brijesh.

Emphasising the need to study hospital-acquired infection (HAI), Brijesh elaborated that HAI figures in India could vary from 7% to 88%. "This 88% who acquire infection at the hospital is the area we are focussing on, given our global expertise."

The plans are strong to pursue the "Presumer" vertical, focusing on enhancing asset life and the health of occupants.

"The biggest area where we have a very strong presence is the building service contractors, which is fast growing. With the manufacturing segments fast increasing in India, outsourcing to BSCs will increase too. This is another focus area for us," added Brijesh.

Brijesh also elaborated on India's growth story, emphasising Diversey's dedication to giving back to communities through initiatives like GARIMA, a skill development programme, and sustainability initiatives such as Soap for Hope™ and Linens for Life™, which repurpose discarded soaps and linen to reduce the carbon footprint and promote hygiene.

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DIVERSEY

Washroom Hygiene – Tork & Soft Care

Redefining hygiene through smart innovation

Washroom hygiene only works when the dispenser, the paper and the chemistry are considered together. Diversey brings its professional cleaning and disinfection systems alongside Tork — Essity’s smart dispensing, wiper and paper towel range — and Soft Care, its own skin and hand hygiene line. Deployed together they cover the washroom end to end, from surface cleaning through to the hand wash and the towel that follows it.

Why Choose the Tork & Soft Care Range?

End-to-end washroom coverage

Surface cleaning, hand hygiene, dispensing and paper handled as one system rather than four separate purchases that have to be made to work together on site.

Formulated around skin, not just cleaning

Soft Care covers alcohol rubs with added moisturisers, perfume-free antimicrobial washes and general-purpose soaps — because hands washed dozens of times a shift need different chemistry from a surface.

Smart, sustainable dispensing

Tork dispensing systems control consumption per use, which reduces waste and refill labour while keeping units stocked through peak footfall.

Product specifications

Range

Diversey washroom hygiene — Diversey systems, Tork dispensing and Soft Care skin care

Diversey

Global provider of commercial cleaning, sanitation and hygiene technologies, serving hospitality, healthcare and food service

Tork (by Essity)

Partner brand for smart washroom dispensing systems, industrial wipers, paper towels and napkins

Soft Care

Diversey’s dedicated skin care sub-brand, covering professional hand washes, alcohol rubs and shower gels

Soft Care Des E / Des E Extra

Alcohol-based hand sanitisers for waterless skin disinfection, with added moisturisers

Soft Care Plus H41

Antimicrobial, perfume-free hand wash suited to food service and healthcare environments

Soft Care Enhance / Star

General-purpose scented liquid hand soaps for frequent use in public buildings and offices

Dispensing systems

Portable wiping systems and roll dispensers combining Tork paper products with Diversey cleaning and disinfecting liquids

Facility hygiene

Jointly deployed to manage end-to-end surface cleaning and personal hand hygiene across commercial spaces

Application areas

Commercial restrooms, employee handwash stations, hospitality guest bathrooms, healthcare facilities, food service and public buildings

Three brands, one washroom

How Diversey, Tork and Soft Care work together

A washroom fails on the weakest link. Spotless surfaces mean little if the soap dries out hands until staff stop washing them, and the best hand wash in the world is wasted if the dispenser is empty by mid-afternoon. Pairing Diversey’s cleaning systems with Tork dispensing and Soft Care skin care closes that gap — each brand covering the part of the chain it is strongest at.

Diversey — cleaning & disinfection

Commercial cleaning, sanitation and hygiene technologies for hospitality, healthcare and food service — the surface and system layer of the washroom.

Tork — smart dispensing

Washroom dispensing systems, industrial wipers, paper towels and napkins from Essity, controlling consumption per use and cutting refill labour.

Soft Care — skin & hand hygiene

Professional hand washes, alcohol rubs and shower gels, formulated so repeated daily use protects skin rather than stripping it.

Hygiene in action

Diversey on the floor, in real facilities

Washroom Hygiene

Dispensing Tork · SoftCare

Professional Cleaning

Chemicals CREW · Sumabrite

Our Products

A Complete Range of Professional Hygiene Solutions

Autonomous Floor Cleaning

Compact Autonomous Floor Cleaning (TASKI Ecobot 50 style). Diversey’s Compact Autonomous Floor Cleaning solution is an intelligent, compact-footprint robotic scrubber designed to deliver agile, consistent floor care across demanding facility environments.