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Understanding the increasing landscape for Green Solutions

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Green is the new word. “The demand for environment-friendly products is a must in today’s landscape. However, the term “green” is often used without a comprehensive understanding of the entire product and its application,” says Niyati Purohit, Director & CEO, Megamorph Marketing Pvt. Ltd

The cleaning industry is on a learning curve, striving to strike a balance between product efficacy and operational budgets. We need to delve deeper to understand green products and their functions within set contexts. This will help harness the potential of green solutions.

The supply chain for these green raw materials is still developing, leading to higher costs for end products. Balancing effectiveness with budget constraints becomes difficult and it results in misconceptions within the industry. It is thus crucial to address these challenges collaboratively, fostering innovation and sustainable practices at affordable prices for all stakeholders.

What would be the five major reasons that you anticipate this shift from regular chemicals to green chemicals?

Increasing awareness of environmental issues is driving a shift towards green chemicals. Consumers, businesses, and governments are emphasising the need to reduce their environmental footprint and adopting sustainable alternatives.

This surge is fuelling demand for sustainable and ethically produced cleaning solutions. Corporates and other industries are aligning products in keeping with their sustainability goals.

Stricter environmental regulations and policies are pushing industries to adopt greener practices and products. Governments around the world are implementing measures to limit the use of harmful chemicals and thereby encouraging the shift towards green chemicals.

The research and development efforts continue to focus on creating more sustainable and efficient chemical products and processes. The range of green solutions as alternatives are fast expanding.

What are the different kinds of eco solutions for cleaning?

There are two vital aspects to consider: the composition of the product itself and its packaging. In this context, some of the differentiating factors include

Introducing super concentrates — products with minimized water percentages Selection of biodegradable raw materials

Products that do not impact the Biological Oxygen Demand (BOD) and Chemical Oxygen Demand (COD) of Effluent Treatment Plants (ETPs)

With packaging innovation, the focus shifts towards reducing plastic usage and promoting recyclability.

Our latest endeavour, the “ProDrop” range, exemplifies this commitment. These super concentrates not only use 65% less plastic than standard five litres’ cans but also feature built-in dosing systems for enhanced convenience. Priced thoughtfully to align with the operational budgets of the Indian cleaning industry, the “ProDrop” range holds the CII GreenPro certification, signifying our dedication to sustainability and excellence.

If any facility, be it a corporate building, high-traffic area, manufacturing or any other, wants to adopt green cleaning solutions, where should they start?

While, transitioning to ecofriendly cleaning products and supplies, firstly look for third-party certifications to ensure adherence to stringent environmental standards. Additionally, consider adopting concentrated formulations to curtail packaging waste and lowering transportation emissions.

Evaluate equipment upgrades and initiate recycling programs for waste management alongside water conservation initiatives.

At CareClean, we advocate a strategy of continual improvement, aiming for a 1% enhancement each month. These incremental advancements yield significant changes over the course of a year, fostering sustainability.

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