Diversey, a Solenis Company, in a recent press conference, has announced its venture into the water treatment segment besides increasing its foothold in the cleaning & hygiene sector and focus on innovation & sustainability in driving this growth plan.
Addressing the media, John Panichella, CEO, Solenis, said that globally an increasing growth trend on four key parameters namely water treatment, infection prevention, protection of food supply, and fibre-based packaging solutions is visible and Solenis is set to capitalize on these trends with initiatives.
“Solenis’ priority for India in the next three to five years is to achieve a higher double-digit growth. This ambitious growth will be achieved through timely investments in R&D, new manufacturing plants, and key acquisitions. “We expect that our expertise in fibre-based packaging solutions and opportunities in the coating will play a significant role in driving the growth in India and globally.”
Somer Gundogdu, President of Emerging Markets and TASKI, stated that, “Amongst the emerging markets, India is one of the important markets for us where we have a differentiated market position. Adding to the growth trajectory is the expanding Indian economy which will pave the way for us to scale the business significantly.”
On the plans of launching new products in 2024, Brijesh Rathore, Vice President, South Asia (Diversey Institutional) & Global Strategic Accounts APAC, said, “With the fast-developing IT sector, there is a requirement for special floor cleaning chemicals which is being developed by us.”
“Solenis, about a $8 billion company is driving to achieve 25 to 30% of its sales to come from new products less than five years old. We are investing in R&D at our global centres to drive technologies to solve customers’ problems. This is our goal,” added John Panichella, CEO, Solenis.
“We are going to launch a new technology into this market. It is a concentrated liquid in a dissolvable pouch that can be dropped into a spray bottle, shake it and it dissolves and is ready is use. This one container can be used for multiple use,” explained John. This eliminates the transportation challenges and large storage space requirements.
While hospitality will be the focus segment for Diversey, “The sectors we are very excited about is the healthcare. We are developing solutions to meet the needs of this sector,” said Brijesh.
Emphasising on the need to study the hospital-acquired infection (nosocomial diseases), Brijesh elaborated that the figures of HAI in India could vary from “7% to 10% to 88%”. “This 88% who acquire infection at the hospital is the area we are focussing on given our global expertise.”
The plans are strong to pursue the “Presumer” vertical, focusing on enhancing the asset life and the health of the occupants.
“The biggest area where we have a very strong presence is the building service contractors which is fast growing. With the manufacturing segments fast increasing in India, outsourcing to BSCs will increase too. This is another focus area for us,” added Brijesh.
Brijesh Rathore elaborated on India’s growth story, emphasizing dedication to giving back to communities through initiatives like GARIMA – a skill development initiative, and sustainability initiatives like Soap for Hope™ and Linens for Life™ that repurpose discarded soaps and linen to reduce the carbon footprint and promote hygiene.
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