Vectair Systems, UK, has teamed up with The Eve Appeal gynaecological cancer research charity to raise awareness through the launch of its Femcare MVP range of feminine hygiene units.
In the UK, 50 women are diagnosed with a gynaecological cancer every day and 20 die. Despite these grim statistics, gynaecological cancers are neither a well-profiled nor a well-funded cause. Vectair however is taking a step to change this by carrying The Eve Appeal logo on its new Femcare MVP sanitary bins, to increase awareness amongst women in washrooms around the country, as well as raise vital funds for research into gynaecological cancers. Vectair is set to donate thousands of pounds to the charity by promising it 50p for every Femcare MVP sanitary bin sold in the UK.
Paul Wonnacott, Managing Director, Vectair Systems says: “As a feminine hygiene provider we feel very strongly about supporting The Eve Appeal in its quest to raise funds for gynaecological cancer research. We view our Femcare MVP range as the sanitary bin of the future; a future where we hope to see gynaecological cancer survival rates improved.
“In today’s world people want to know their purchasing decisions are having a positive effect on others. For the women who will be using our sanitary bins, each time they see The Eve Appeal logo they will be reminded of the importance of knowing the symptoms of gynaecological cancers. In this way, we can hopefully improve early detection rates and help spread the word.”
Jenny Eclair, comedienne and one of The Eve Appeal’s celebrity supporters, says: “This is such a brilliant idea for a partnership. I know that awareness of gynaecological cancers is really low because people are too embarrassed to discuss possible symptoms openly. A little nudge by spotting one of these The Eve Appeal stickers while in a private washroom really should make a difference – raising awareness and funds for research at the same time – great synergy.”
The Eve Appeal is thought to be the first of its kind to incorporate a revolving carousel, rather than the usual modesty flap, which hides waste from view. Whilst elegant, stylish and simple to operate, each unit is also robust and reliable, holding a generous 23lit. The Femcare MVP range is said to be the first to provide maximum protection from harmful bacteria on the lid of the sanitary unit using Biomaster technology. For service staff or customers for whom safety is a top concern, Biosmaster – an antimicrobial additive – around the surface of each Femcare unit, kills 99.9% of microbes. Each unit is protected for life, and antimicrobial liners provide extra protection.
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