Nestlé India in collaboration with Gati Foundation, a Dehradun-based environmental action and advocacy group, recently launched a project in Dehradun and Mussoorie for effectively managing post-consumer plastic waste. Recognizing the fact that there is need for an organized waste management system around ‘MAGGI points’ on the Dehradun- Mussoorie highway and around tourist points in Mussoorie, a mobile van named Plastic Express will travel between 200 of these shops and collect MAGGI wrappers and other dry plastic waste from these outlets. The dry waste which is collected segregated and disposed responsibly by Nestlé India.

This initiative follows in the heels of Nestlé India’s ‘2 Minute Safaai Ke Naam’ campaign in the hill towns last year, an endeavour to engage with consumers and bring about a behavioural change towards the need for disposing plastic waste responsibly. In the second phase of this project, Nestlé India is working with Mussoorie Nagar Palika Parishad (MNPP) and RECITY Network to implement an integrated plastic waste management system in Mussoorie